被描述為“既不是折疊紙盒也不是棺材”，香奈兒的限量版紙漿模塑泡罩包裝是為品牌 N°5 香水 100 周年而設(shè)計的，今年夏天早些時候上市。Knoll Packaging 的 Florence Dancoisne 和 Benjamin Cohen 與 Luxe Packaging Insight 討論了單一材料包裝的技術(shù)方面。
What led to your collaboration with Chanel on the project?
BC: The pack was in development for 18 months; we began working on it at the end of 2019, just before Covid-19. Chanel had already discovered our Ecoform pulp material at the Edition Spéciale by LUXE PACK show in Paris earlier that year. At the time they were already working on the limited-edition collection of 17 products for the 100th anniversary of Chanel N°5, which rolled out in June of this year.
是什么促使您與香奈兒在該項目上進(jìn)行合作？
BC：這個包已經(jīng)開發(fā)了 18 個月；我們在 2019 年底開始研究它，就在 Covid-19 之前。當(dāng)年早些時候，香奈兒已經(jīng)在巴黎 LUXE PACK 的 Edition Spéciale 展會上發(fā)現(xiàn)了我們的 Ecoform 紙漿材料。當(dāng)時，他們已經(jīng)在為香奈兒 N°5 誕辰 100 周年制作 17 款限量版產(chǎn)品，該系列于今年 6 月推出。
FD: The brand wanted to develop a modern, simple blister shape, a sort of shell, that would house a 100ml format of the Chanel N°5 bottle. The initial brief didn’t necessarily call for pulp, but we quickly identified it as an ideal solution from a technical and sustainable standpoint, so we didn’t explore other options. So based on their brief and their initial concept, we proposed Knoll Ecoform, our pulp innovation made of a combination of 60% FSC bamboo and 40% bagasse fibers. The material was a perfect fit as it’s smooth and flexible, so easy to form and weighs in at just less than 30 grams. The shade of white and the smoothness of the surface can both also be adjusted to suit aesthetic and tactile specifications.
香奈兒最初的主要訴求是什么？
FD：該品牌想要開發(fā)一種現(xiàn)代、簡單的泡罩形狀，一種外殼，可以容納 100 毫升的香奈兒 N°5 瓶子。最初的簡報并不一定需要紙漿，但我們很快就從技術(shù)和可持續(xù)的角度將其確定為理想的解決方案，因此我們沒有探索其他選擇。因此，基于他們的簡介和最初的概念，我們提出了 Knoll Ecoform，這是我們的紙漿創(chuàng)新產(chǎn)品，由 60% FSC 竹子和 40% 甘蔗渣纖維組合而成。這種材料非常適合，因為它光滑柔韌，易于成型，重量不到 30 克。白色的陰影和表面的光滑度也可以調(diào)整，以適應(yīng)審美和觸覺規(guī)格。
FD: The idea was to develop a shape that could hold the bottle safely, respect (and mold to) its shape. The pulp material, and in particular the bamboo content, with its rather elastic properties, allowed us to closely mimic the shape of the bottle’s base, the neck, and also the cap, whose form is quite complex. Suspending the blister pack on a rack in-store was also a requirement, so we came up with a single snap closure system.
項目期間遇到了哪些挑戰(zhàn)？
FD：我們的想法是開發(fā)一種可以安全地固定瓶子的形狀，尊重（并塑造）它的形狀。紙漿材料，特別是竹子成分，具有相當(dāng)?shù)膹椥裕刮覀兡軌蛎芮心７缕孔拥撞?、頸部和瓶蓋的形狀，它們的形式非常復(fù)雜。將泡罩包裝懸掛在店內(nèi)的貨架上也是一項要求，因此我們想出了一個單一的按扣閉合系統(tǒng)。
The functionality of the hinge was challenging as it had to be very resistant, so the choice of material was paramount. Some pulp materials can be quite fragile, but Knoll Ecoform is not. Here, we used a double layer of pulp to create the two creases on the hinge (via a V groove cutter) that allow for a seamless opening and closing experience.
Obtaining a very smooth surface on both the inside and outside of the case was also key. The original pulp has a mesh texture on the inside, so we laminated two smooth sides together with a very thin layer of glue.
鉸鏈的功能具有挑戰(zhàn)性，因為它必須非常耐用，因此材料的選擇至關(guān)重要。一些紙漿材料可能非常脆弱，但 Knoll Ecoform 則不然。在這里，我們使用雙層紙漿在鉸鏈上創(chuàng)建了兩個折痕（通過 V 形槽切割器），從而實現(xiàn)無縫的打開和關(guān)閉體驗。
在表殼的內(nèi)部和外部獲得非常光滑的表面也是關(guān)鍵。原漿內(nèi)部有網(wǎng)狀紋理，所以我們用一層很薄的膠水將兩個光滑的面粘在一起。
FD: Indeed, the case, decorated before the piece is die-cut, features three techniques: the Chanel logo on the front is hot-stamped and set within a debossed panel, and at the back the legal copy is digitally printed, while a silkscreen was used for the UPC code.
你使用了幾種裝飾技巧？
FD：事實上，在模切之前裝飾的表殼具有三種技術(shù)：正面的香奈兒標(biāo)志是熱壓印的并設(shè)置在一個凹陷的面板上，背面的法律副本是數(shù)字印刷的，而一個絲網(wǎng)印刷用于 UPC 代碼。
BC: We’ve seen a huge acceleration when it comes to implementing more sustainable materials, including complete packaging redesigns over the last year. For Knoll, this includes our Knoll Ecoform solution and Knoll Luxe premium board platform. Last year we only produced one vac form part and we are now 99% plastic free in our production. Retailers also are showing a tremendous momentum in this area by choosing not to sell items whose packaging includes a certain amount of plastic, and in some case any plastic at all. Even lamination can be a problem for certain retailers.
您如何看待可持續(xù)包裝市場在這些危機(jī)時期的發(fā)展？
BC：在實施更可持續(xù)的材料方面，我們看到了巨大的加速，包括去年的完整包裝重新設(shè)計。對于 Knoll，這包括我們的 Knoll Ecoform 解決方案和 Knoll Luxe 高級板平臺。去年我們只生產(chǎn)了一個真空成型部件，現(xiàn)在我們的生產(chǎn)中 99% 都不含塑料。零售商也通過選擇不銷售包裝含有一定量塑料，甚至在某些情況下根本不含有塑料的物品，在這一領(lǐng)域表現(xiàn)出巨大的勢頭。對于某些零售商來說，甚至層壓也可能是一個問題。
BC: There are several fragrance packs that will launch in the coming months, but it’s still too early to get into any details and we’re also working on projects for make-up, wine and spirits. We’ll keep you posted!
您是否還有其他單一材料 Ecoform 項目正在籌備中？
BC：有幾個香水包將在未來幾個月推出，但現(xiàn)在談任何細(xì)節(jié)還為時過早，我們也在致力于化妝品、葡萄酒和烈酒的項目。我們會及時通知您！
再放幾張這個包裝的實拍原圖給朋友們參考。
本文來源：包裝部落2018
2021.12.22-24
上海新國際博覽中心
包裝部落+美獅傳媒集團(tuán)強(qiáng)強(qiáng)聯(lián)手，傾力為行業(yè)發(fā)聲，開拓?zé)o限應(yīng)用商機(jī)，聯(lián)合創(chuàng)辦2021上海國際植物纖維模塑產(chǎn)業(yè)展，致力于成為賦能植物纖維模塑全產(chǎn)業(yè)鏈的國際專業(yè)展會。在全球禁塑的大背景下，為植物纖維模塑行業(yè)構(gòu)建平臺，展示禁塑替代革新方案，彰顯無窮環(huán)保潛力。與此同時，IPFM Shanghai 2021為植物纖維模塑行業(yè)打造各行業(yè)應(yīng)用場景，開拓全域買家商機(jī)，涉及餐飲外賣、電子家電、日化美妝、奢侈品、生鮮果蔬、農(nóng)產(chǎn)品、工業(yè)品、醫(yī)療衛(wèi)生、電商快遞物流、建材家居、園藝寵物、文創(chuàng)玩具等。
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